kathleen forden

I’m just rereading a piece about higher education dying just like the newspapers and I can’t help thinking that newspaper publishers need to just redefine themselves and their products and find new sources of revenue.

How do newspapers make money?  Ad Sales and Readers, right?  Who really cares what the medium or channel is.  Expand your market base as one side constricts.

With ad sales, I’m pretty sure that the news agencies invested in technology spends to run those online digital ad networks across their sites.  Start offering those services to a larger market with a better price point.  Offer to sell ads for the Pennysaver like coupon papers, small publications and other publishers living on the ad spends; expand your sales for your services not your content.

You have the experience with sales, ad creation and technology to run it all.  So use it for more than your own publication.

I mentioned getting revenue from services, so I’m sure lots of folks are shocked.  Don’t be, I think they should continue to sell their content to readers with subscriptions.  Subscriptions sold by paper, digital or mobile, sell them all just drop their price.

Did she just say “Drop Their Price”?  Yes, I did.  Expand your other market with content.  Sell it to and for every blog etc that wants to republish it.  Allow all teasers for free to entice and offer a soft baseline of information.  But sell the republish rights for each item for a penny.  One cent.

Will these ideas offer a big enough return to be considered by the Knight Ridders (The McClatchy Company) of the world?  Maybe not, but then again I never said I had the solution just a few random thoughts…..

What do you think?

As an idea person, I’m constantly amazed at the speed of which new ones seem to be entering the main stream.  If ideas use to be “a dime a dozen“, they are more like “penny for a pound” today.

From tweeting stuff your older father says to discussing the life of a squirrel, these ideas seem to be finding an audience and gaining sucess in short timeframes.  Today the New York Times released an article that showcased the case of a Twitter account named “shitmydadsays”.  Less than 30 days after launch, this young man has over 200,000 followers, media coverage, market appeal, an agent and multiple book offers.

So here’s to the speed of ideas and to hitting that sweet spot that only the world can tell you about.

Joe Melville and I have both worked the east and west coast selling our lollipops.  His company is one of only three left in the US that hand pours candy in the traditional manner. 

Candy.com gets pops in Emmy swag bag

Just a month after launching, Candy.com has a prime-time gig.

The Weymouth company, which sells more than 6,000 candy items online, has landed one of its products in the swag bags for the “Daytime Emmy Awards” party this weekend.

The 36th annual program, which honors soap operas and other daytime TV shows and their stars, will be broadcast on the CW Network at 8 p.m. tomorrow

Candy.com

« If You See an Empty Timeline When SimplyTweet Starts Up and No Error Message pops up, I Need your Help

apple app store strikes again
you would think they wouldn’t try so hard to be the bad guys from the 1984 commercial of theirs

i know you’ve heard of or visited LoLCats or Failblog, here is Ben the founder talking about one of my favorite subjects

how his company makes 7 figures in ad sales last year is due to this method of development

howdy fellow internet fans and die hards

i’ve been missing a bit from the blogosphere due to travel and deadlines for work
plus the reality of :

running two e commerce sites
having people working for you
trying to develop and plan two new ventures
finding time for friends who are in need
finding time for fun with friends
while i keep self educating daily and sharing resources
to help others learn
PLUS taking care of myself, my family, our house
and paying the personal and corporate bills and taxes

i’m finally whipped – hitting the wall

as a technical project manager during my day job, one of my core strengths is the ability to streamline and setup pipelines without obstacles to reach the end goal

time to turn it back on for my life outside of the day job

first change – my blogging,  tweeting and lifestreaming
they are all a priority to me as they allow me to feel alive and help me keep being me
but if i change the way i do them, i can make it easier on myself

ideas are floating around my head on this and i’m doing some research into tools that can help as i debate the best path for me
i’ve decided to just start blogging when i can and to share 3 or 4 resources or links with a short detail of why i recommend it
feel free to let me know if you find anything of value

thanks for reading  and sharing

kathleen

Zugara is dabbling in AR with Webcam Social Shopper.

NEW YORK Until recently, augmented reality existed mainly in movies like The Minority Report and computer science labs at universities, where technologists grappled with comically clunky headgear.

Now, however, several new Web and mobile applications are changing minds and helping to bring AR into the mainstream.

In essence, AR holds the promise of marrying the digital and physical worlds by taking complex data and overlaying it with views of the real world via Webcam technology and multiple screens.

“The last thing I can [recall] getting this much hype is Second Life,” said Matt Szymczyk, CEO of Zugara, a Los Angeles-area digital agency. “But I think there will be more practical uses to this.”

http://www.adweek.com/aw/content_display/news/digital/e3i4d0a69ad29e1cca5eb27fa6d2f367326