mark evens on using twitter for marketing
The New York Times had an article last Sunday on how personal recommendation services are becoming more popular – driven by the belief that the best advice comes from people you know and those in your digital and personal networks as opposed to a service such as Yahoo Answers.
For anyone using Twitter or Facebook, the power and effectiveness of tapping into your networks is clear. To me, one of Twitter’s “killer apps” is being able to use the collective knowledge of the crowd.
Yesterday, I went to a start-up event in Montreal featuring three travel sites – Travellr, Viajeros and YowTrip.
One thing that struck me during their presentations is how travel is such a personal experience, and how the best travel experiences don’t come from guidebooks but, instead, the people you meet along the way that suggest places you’d never otherwise have discovered.
http://www.markevanstech.com/2009/06/30/can-travel-sites-truly-leverage-social-media/
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